10 COLOURS THAT INCREASE SALE
Do you know that there is a secret behind the ways brands present themselves to the world? One of the greatest considerations is the colour companies use to distinguish their brands.
Marketers and graphic designers have known for a long that colour plays a great role in the triumph of any marketing campaign. Specific colours elicit and evoke a wide range of emotions and reactions in customers, thereby expressing brand uniqueness, relevance and driving purchase. This is why it is important to consider colours when creating your logo, painting your offices, or designing any of your marketing materials.
So what exactly do those colours mean? Here’s a list of 10 colours that increase sales and the kind of message they convey.
Red is the colour of power and excitement. It gets people’s attention and holds it, which is why it is the most popular colour for marketing. This makes sense when you consider the central role it plays in the identities of brands like Airtel and Coca-Cola.
When you want to be viewed as trustworthy, dependable, fiscally responsible, and secure, blue is the colour for you. That’s why you see brands like Facebook leveraging on this champ.
When you wish to inspire a feeling of fun, youthfulness, romance and tenderness, then you can’t go wrong with pink. That’s one reason you find it linked with baby products.
An optimistic colour that has a brightness strong enough to grab a consumer’s attention from a distance. Use yellow to command your audience’s attention and make them realize you are confident in your abilities. This explains why MTN is not oblivious to anyone.
This gentle colour brings to mind health, freshness, serenity and of course, wealth. All of these explain why green shows up in the logos of brands like Dettol and outlets for organic remedies.
Purple fits well if you are looking to portray your brand as creative, imaginative, or wise. It can also be a soothing, emotional colour, which is why it is found in logos of confectionery companies.
Considering using orange in your business branding? this bright and bold colour communicates friendliness and affordability. Which explains why you find it a lot in the logos of cosmetics and gaming companies.
This earthly tone is described as a comfort colour affording relaxation and firmness to customers.
If you are aiming at conveying sophistication and a hint of status, this colour will do the trick. Black means business and luxury. That’s why it’s the preferred colour for conveyance companies like Uber.
When you use white in your logo or marketing materials, you’re telling people you have nothing to hide. Apple, one of the most popular brands in the world, uses white for its primary branding to relay information and make products stand out from the crowd with a sense of transparency and cleanliness.
When next you are thinking of creating a logo or brand, keep these colours in mind. The Colour choice might affect the way a potential customer perceives your brand and also how easily they can distinguish and remember your brand.